Washington, especially the Seattle area, is a huge hub for businesses. Nearly every business needs marketing specialists, making this a great career for those in the state.
A marketing degree can help you launch a career in marketing, and these degrees can be earned on campus or online. Keep reading to learn about the top online marketing degrees in Washington.
Featured Online Marketing Programs in Washington
There are three online marketing programs in Washington State. We’ve listed them below in alphabetical order.
1. Central Washington University
Central Washington University is a public university in Ellensburg, Washington. It offers an online Bachelor of Science in business administration with a marketing management specialization.
The program covers topics ranging from consumer research and market analysis to pricing strategies, product distribution, and effective communication. It includes courses like:
- Consumer Behavior
- Foundations of Digital Marketing
- Market Research
- Marketing Problems and Policy
Students will gain the insights needed to craft innovative marketing strategies and shape policies that resonate with their target market.
2. Columbia College
Columbia College of Missouri is a private college based in Columbia, Missouri with locations nationwide, including in Marysville and Oak Harbor, Washington. It offers an online Bachelor of Science in marketing.
Students learn how marketing and advertising are ingrained in our society at every level. Courses include:
- Consumer Behavior
- Digital Marketing
- Marketing Research and Analytics
- Strategic Marketing
The curriculum provides students with the latest advances and theories in digital marketing, consumer behavior, marketing research and analytics, advertising, and strategic marketing management.
3. Washington State University
Washington State University is a public land-grant research university in Pullman, Washington. It offers an online bachelor’s degree in marketing through its Global Campus.
The program provides a strong foundation in business fundamentals as well as valuable knowledge and practical skills designed to prepare students for careers in marketing. It includes courses like:
- Consumer Behavior
- Marketing Management
- Marketing Research
- Promotion Management
Students take courses on a seven-week schedule, which makes the program flexible enough that students can learn at the pace they prefer.
Other Featured Online Marketing Programs
Although only three institutions in Washington offer online programs, students in Washington can expand their options by earning an online marketing degree through a program from elsewhere in the country.
We’ve featured a few additional online marketing programs below in alphabetical order.
Bellevue University
Bellevue University is a private university in Bellevue, Nebraska. It offers a 100% online Bachelor of Science in marketing degree.
Students explore the forefront of marketing through courses that include:
- Customer Touchpoints
- Data for Decision Making
- Enhancing Fiscal Performance Through Responsible Marketing
- Solving Marketing Problems
This is an accelerated cohort program, in which students take one course at a time with the same group of peers. This leads to a more collaborative experience and allows students to build a strong network.
Colorado State University
Colorado State University Global is the online branch of the public Colorado State University system. It offers an online bachelor’s degree in marketing.
This degree is designed for creative minds who want to shape business strategy and drive outcomes. Courses include:
- Consumer Behavior
- Integrated Marketing, Promotions, and Advertising
- International and Multi-Cultural Marketing
- Product and Brand Management
Students learn to plan advertising campaigns, engage in public relations, negotiate contracts, and conduct market research through eight-week courses that work around their schedule.
New Mexico State University
New Mexico State University is a public research university in Las Cruces, New Mexico. It offers a Bachelor of Business Administration in marketing online through its Global Campus.
Students learn how to design and deliver differentiated products, services, and ideas that directly respond to the unique needs of an identified customer market. Courses in the program include:
- Internet and Social Media Marketing
- Marketing Research
- Principles of Marketing
- Strategy and Policy
The program prepares students for career interests across virtually all industry sectors, government agencies, and small business and entrepreneurial interests.
Oregon State University
Oregon State University is a public land-grant research university in Corvallis, Oregon. It offers an online marketing degree that can be earned as either a Bachelor of Arts or Bachelor of Science degree.
The program provides students with the expertise and knowledge that are needed to develop and implement forward-thinking business strategies. It includes courses like:
- Advanced Application of Marketing Principles
- Fundamentals of Marketing Research
- Marketing Strategy
- Personal Selling Skills and Techniques
Students have the option of choosing a specialization in consumer insights, marketing and digital communications, marketing management, or professional sales and personal selling.
Southern New Hampshire University
Southern New Hampshire University is a private university based in Manchester, New Hampshire. It offers a Bachelor of Science in marketing online.
Students build their knowledge in brand awareness, communications, consumer behavior, market research, professional sales, and digital marketing. Courses include:
- Consumer Behavior
- Marketing Research
- Professional Selling
- Strategic Brand Management
Two online marketing concentrations are also available to interested students, one in digital marketing and the other in social media marketing.
University of Mary
The University of Mary is a private, Catholic university in Bismarck, North Dakota. It offers a Bachelor of Science in marketing online.
This program teaches students how to successfully move brand awareness from understanding to engagement to implementation. It includes courses like:
- Digital Marketing and Analytics
- International Marketing
- Marketing Research
- Technology and Strategy
Students get a hands-on approach to marketing by executing a variety of marketing tasks that apply to real-world situations and problems.
Western Governors University
Western Governors University is a private, non-profit online university based in Millcreek, Utah. It offers an online Bachelor of Science in business administration in marketing.
Students learn critical marketing skills including digital marketing, consumer behavior, marketing analytics, sales management, branding, content creation, and communication. Courses include:
- Consumer Behavior
- Content Marketing
- Marketing Strategy and Analytics
- Marketing Management
The program concludes with a capstone project that challenges students to design, implement, and analyze a marketing campaign.
How Much Does an Online Marketing Degree Cost?
The cost of an online marketing degree in Washinton can vary depending on several factors, including whether the school you attend is public or private, what state it’s in, and what state you’re in.
In Washington State, the average cost of an undergraduate degree at a public university is $7,168 per year for in-state students and $30,155 per year for out-of-state students.
For private colleges and universities in Washington, the average cost of an undergraduate degree is $52,333 per year for tuition and fees.
How Do You Earn a Marketing Degree Online?
To earn an online marketing degree in Washington, you’ll first need to choose a college or university that offers an online marketing program, apply, and get accepted, just like you would with an on-campus program.
The specific requirements may vary between courses, but typically online marketing courses allow you to log on when it’s convenient for you, so long as assignments are turned in by their due date.
What Can I Do With an Online Bachelor’s in Marketing Degree?
An online marketing degree can lead you to several careers, including:
- advertising and promotions manager
- advertising sales agent
- marketing manager
- public relations manager
Start Your Online Marketing Degree Today
Students can earn an online marketing degree in Washington or through a program in another state. Check out the featured programs above to find the perfect fit for you today.
